Reflections on Volume

Big volume without further upside equals distribution
Big volume without further downside equals accumulation

Volume tends to peak at turning points
Volume often precedes price movement
Volume is a relative study

Wednesday, December 14, 2011

MAS to launch premium unit in ‘near term recovery plan’

Loss-making Malaysian Airline System Bhd (MAS) will launch a new regional premium airline, cut unviable routes and shed noncore businesses in its so-called "near term recovery plan" unveiled yesterday in a bid to return to profitability by 2013.

The new full-service airline will connect Malaysia to key destinations in the country and Asean, as well as South Asia and Greater China, using a fleet of Boeing 737-800, said MAS in a media statement yesterday. The-yet-to be named premium airline will fly all MAS’ domestic and regional routes in the long term.

The segmentation of management will allow the airline to focus on the unique needs of regional premium travellers, said MAS group chief executive officer (CEO) Ahmad Jauhari Yahya in Kuala Lumpur yesterday.

“Our domestic and regional routes are still our most profitable, in spite of intense competition from AirAsia Bhd,” he said.

The premier market of customers who prefer to fly full-service airlines will stay and is expected to grow, he said.


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