Reflections on Volume

Big volume without further upside equals distribution
Big volume without further downside equals accumulation

Volume tends to peak at turning points
Volume often precedes price movement
Volume is a relative study

Thursday, January 21, 2010

REDtone to launch Chinese-centric IPTV service ‘DETV’

Written by Cindy Yeap
Thursday, 21 January 2010 14:35

KUALA LUMPUR REDTONE INTERNATIONAL BHD [] is set to launch Malaysia’s first Chinese-centric Internet-based TV early next week with 27 channels, in-line with its bid to generate more revenue from services other than discounted voice.

The service, dubbed DETV, is marketing itself as “a smart and revolutionary way” of watching one’s favourite Chinese entertainment programmes from Malaysia, Singapore, Taiwan, Hong Kong and China, without having to first download the content, legally or otherwise.

“All you need is a broadband connection with 1 Mbps and a TV set. TV programs with superior quality will be transmitted directly to you through the Internet by just clicking the remote control that comes with y our DETV Internet home gateway. No computer is needed… You can bring your DETV box to anywhere you wish in Malaysia, as long as you have an internet service for your DETV service (should you move house),” according to data from the DETV website.

The service is also expected to compliment REDtone’s WiMAX-based wireless broadband offering that’s currently available in Sabah and Sarawak. REDtone, which has asked for licence to also offer WiMAX services in the Peninsular, also sells mobile phone services targeting the Chinese community as well as SMEs, riding on Celcom (M) Bhd’s network.

DETV’s current portfolio of 27 channels include China’s CCTV4, CCTV9, CCTV Entertainment, CCTV Traditional Operas Channel as well as provincial channels such as Beijing BTV, Zhejiang International Channel and Fujian Straits TV.

Others include the China Movie Channel, TVS (Southern Television), Chongqing TV International Channel, China Yellow River TV, JSBC International Channel, Taiwan’s DiMoTV, Taiwan MAC TV, Da Ai Channel, Sun TV, Hakka TV, Golden Eagle and Dragon TV.

It also carries Channel NewsAsia, AlJazeera English, AlJazeera Arabic, Bloomberg TV, Arirang TV that are already available in Malaysia as well as Malaysia’s five free-to-air terrestrial channels RTM1, RTM2, TV3, NTV7 and 8TV.

Its entry packages starts at RM39.90 a month, while its premium Great Wall Plus package with all channels is sold at RM79.90 a month. The premium package is currently available at RM60 a month during the promotional period, its website said.

It is charging RM100 refundable deposit per set up box (usual RM400) with no contract but customers will need to pay a non-refundable three months advance subscription fee. There is also a RM10 basic fee.

DETV is managed by REDtone’s wholly-owned subsidiary DE Multimedia Sdn Bhd.

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